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DTSTAMP:20100731T101439Z
SUMMARY:Web 2.0 and Beyond: Creating Conversations and New Customers.
DESCRIPTION:Lily Creative Group, WineAndHospitalityNetwork.com and Gro
 ove 11 are pleased to present an engaging talk program, Web 2.0 and Be
 yond: Creating Conversations and New Customers.\n\nOur expert panelist
 s from Groove 11 are veterans at producing successful online campaigns
  for Fortune 1000 companies and the wine & spirit industry. They w
 ill share the latest emerging technologies, what works best for which 
 companies & why and how to incorporate some of these phenomenons i
 nto helping INCREASE your bottom line.\n\nEverywhere you turn there is
  more talk about social media. Twitter. Facebook. MySpace. Delicious. 
 Digg. LinkedIn. Flikr. And over one hundred new tools with equally pit
 hy names.\n\nSo why should you care?\n\nFor the first time, a sustaina
 ble, broad-reaching relationship with end customers is possible. This 
 program is about starting a conversation and expanding a relationship 
 with customers. It is about extending your brand beyond the tasting ro
 om, onto the radar, and into the networks of thousands of people who l
 ove your wine – who’ve never even tasted it. It is about moving be
 yond Web 2.0 while realizing and using new social tools to reach your 
 customers directly.\n\nSocial media has changed the game for marketers
 .\n\nWhy? Because the way we communicate has changed. Now it’s possi
 ble to create a sustainable, broad-reaching relationship with end cust
 omers. But to realize its potential you first need to understand how m
 eaningful relationships are designed, implemented and nurtured.\n\nThe
  direct channel has endless opportunities but many perils. It’s not 
 about launching a Facebook page, or hiring a kid to tweet, or putting 
 up your store, or counting on your wine club members to tell two frien
 ds who tell two friends. It’s about designing a brand promise that u
 nleashes the essence of your uniqueness and your individuality as a wi
 nemaker; identifying customer segments who want uniqueness in their wi
 nes; connecting with those customers; engaging in dialog and measuring
  its effectiveness; and enabling retail transactions that change your 
 business model - forever.\n\n$30 in advance, $40 at the door.\n\nLocat
 ion: Viansa Winery, Sonoma, CA\n\nReserve your space now online at Win
 eAndHospitalityNetwork.com!\n\nFor more information visit http://dinin
 garound.com/events/web-20-and-beyond-creating
DTSTART:20090721T003000Z
DTEND:20090721T033000Z
CATEGORIES:networking, and, education
LOCATION:Viansa
WEBSITE:http://wineandhospitalitynetwork.com
URL:http://wineandhospitalitynetwork.com
CONTACT:707-319-2500
ORGANIZER:WineAndHospitalityNetwork.com
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ATTENDEE;ROLE=REQ-PARTICIPANT;PARTSTAT=ACCEPTED;RSVP=TRUE;CN="Margie T
 osch":http://diningaround.com/profile/MargieTosch
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