Web 2.0 and Beyond: Creating Conversations and New Customers.

Lily Creative Group, WineAndHospitalityNetwork.com and Groove 11 are pleased to present an engaging talk program, Web 2.0 and Beyond: Creating Conversations and New Customers.

Our expert panelists from Groove 11 are veterans at producing successful online campaigns for Fortune 1000 companies and the wine & spirit industry. They will share the latest emerging technologies, what works best for which companies & why and how to incorporate some of these phenomenons into helping INCREASE your bottom line.

Everywhere you turn there is more talk about social media. Twitter. Facebook. MySpace. Delicious. Digg. LinkedIn. Flikr. And over one hundred new tools with equally pithy names.

So why should you care?

For the first time, a sustainable, broad-reaching relationship with end customers is possible. This program is about starting a conversation and expanding a relationship with customers. It is about extending your brand beyond the tasting room, onto the radar, and into the networks of thousands of people who love your wine – who’ve never even tasted it. It is about moving beyond Web 2.0 while realizing and using new social tools to reach your customers directly.

Social media has changed the game for marketers.

Why? Because the way we communicate has changed. Now it’s possible to create a sustainable, broad-reaching relationship with end customers. But to realize its potential you first need to understand how meaningful relationships are designed, implemented and nurtured.

The direct channel has endless opportunities but many perils. It’s not about launching a Facebook page, or hiring a kid to tweet, or putting up your store, or counting on your wine club members to tell two friends who tell two friends. It’s about designing a brand promise that unleashes the essence of your uniqueness and your individuality as a winemaker; identifying customer segments who want uniqueness in their wines; connecting with those customers; engaging in dialog and measuring its effectiveness; and enabling retail transactions that change your business model - forever.

$30 in advance, $40 at the door.

Location: Viansa Winery, Sonoma, CA

Reserve your space now online at WineAndHospitalityNetwork.com!

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